{"id":4360,"date":"2025-09-08T09:27:11","date_gmt":"2025-09-08T09:27:11","guid":{"rendered":"https:\/\/lebenswerkconsulting.com\/?post_type=publications&p=4360"},"modified":"2025-09-08T10:01:13","modified_gmt":"2025-09-08T10:01:13","slug":"mehr-qualitaet-statt-quantitaet-im-apothekenvertrieb","status":"publish","type":"publications","link":"https:\/\/lebenswerkconsulting.com\/en\/publications\/mehr-qualitaet-statt-quantitaet-im-apothekenvertrieb\/","title":{"rendered":"Mehr Qualit\u00e4t statt Quantit\u00e4t im Apothekenvertrieb"},"content":{"rendered":"\n

Der Vertrieb und der Au\u00dfendienst bringen Marken in die Apotheke. Die gute Beziehung zu Fachkr\u00e4ften in der Offizin beeinflusst den Erfolg von OTC-Brands. Doch der Gesundheitsmarkt ist vom Wandel gepr\u00e4gt. Das zeigt sich entlang der Faktoren Mensch, Markt und Maschine. Im Vertrieb gilt es daher neue Modelle zu erproben.
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