{"id":2399,"date":"2024-12-16T10:16:38","date_gmt":"2024-12-16T10:16:38","guid":{"rendered":"https:\/\/lebenswerkconsulting.com\/?post_type=publications&p=2399"},"modified":"2024-12-16T11:50:04","modified_gmt":"2024-12-16T11:50:04","slug":"green-for-growth","status":"publish","type":"publications","link":"https:\/\/lebenswerkconsulting.com\/en\/publications\/green-for-growth\/","title":{"rendered":"Green for Growth"},"content":{"rendered":"\n

Digitale und gr\u00fcne Logistikprodukte monetarisieren und skalieren \u2013 aber richtig!<\/h3>\n\n\n\n

Die Logistikbranche unterliegt seit Jahrzehnten einem \u201ePer unit\u201c-Pricing-Modell, das zwar bei bestehenden Dienstleistungen wie Containern, Luffracht und Stra\u00dfentransporten als Standard seine Berechtigung hat, jedoch beim Vertrieb von technisch anspruchsvollen und \u201egr\u00fcnen\u201c Logistikprodukten deutlich mehr Nachteile als Vorteile aufweist: Man ist leicht mit der Konkurrenz vergleichbar, und \u2013 weitaus wichtiger \u2013 Logistikunternehmen verkaufen sich mit diesem Pricing-Modell zu weit unter dem Wert, den sie letztlich bei ihren Kunden ausl\u00f6sen.<\/p>\n\n\n\n

Das vorliegende Whitepaper denkt das Pricing-Modell f\u00fcr diese Produkte strategisch vollkommen neu, und zwar weg vom \u201ePer unit\u201c- und hin zu einem \u201eValue-based\u201c-, also wertbasierten Modell. Dadurch werden Sie nicht nur Ihre Conversion Rate bei Ihren Kunden deutlich steigern, sondern auch den Mehrwert bei diesen und Ihre eigene Marge.<\/p>\n","protected":false},"featured_media":2400,"parent":0,"template":"","kategorie":[6],"class_list":["post-2399","publications","type-publications","status-publish","has-post-thumbnail","hentry","kategorie-whitepaper"],"yoast_head":"\nGreen for Growth - Lebenswerk Consulting Group<\/title>\n<meta name=\"description\" content=\"Experts f\u00fcr Strategieentwicklung, Organisationsentwicklung und Commercial Excellence. 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